Bluey’s Backyard: a New Immersive Play Space | CAMP

Minneapolis families are invited to step behind the Magic Door and explore, play and discover fun like never before as CAMP, The Family Experience Company, and BBC Studios bring the all-new immersive playdate Bluey x CAMP: Bluey’s Backyard to CAMP Minneapolis at Southdale Center, opening its doors February 14.

Tickets are available for purchase online here.

Located on the ground floor of 10 Southdale Center, Room 1310A, CAMP Minneapolis will also feature a permanent retail space filled with toys, accessories, The CAMP Slime Bar, and Splatter Zone, a party room for youngsters’ birthdays and one of CAMP’s signature playable trucks. With eleven CAMP locations nationwide in cities like Atlanta, Boston, Chicago, New York and more, CAMP has delighted kids and grown-ups alike with viral toys, unforgettable events, and award-winning immersive adventures. Like all CAMP locations, CAMP Minneapolis will feature rotating themed experiences behind the Magic Door, starting with Bluey’s Backyard, making Minneapolis the second of two locations to debut this theme in the United States.

Inspired by the Emmy®-award-winning animated series Bluey, Bluey’s Backyard arrives in Minneapolis, inviting children and their families into a vibrant 3,500-square-foot world where creativity reigns and playtime comes to life in Bluey’s Backyard with Bluey’s beloved games. Created in collaboration with BBC Studios and the show’s Emmy®-winning producers at Ludo Studio, the experience transforms CAMP Minneapolis into the ultimate interactive playdate.

Families enjoying Bluey x CAMP: Bluey’s Backyard can look forward to:
Play their favorite Bluey games — from Obstacle Course and Rug Island to Pizza Girls and more
Hunt for hidden Leaf Bugs and Long Dogs throughout the Backyard
Get creative with hands-on crafts inspired by the show
Join in a surprise Dance Mode with Bluey herself
Wrap up their visit with a special family photo after about an hour of exploring and play

“At CAMP, we create space for families to reconnect with their inner child through imagination and play, making Minneapolis a perfect destination to engage with young families,” said Jenica Myszkowski, CEO of CAMP. “We can’t wait to bring this one-of-a-kind experience to the Twin Cities and are excited for Minneapolis families to experience the magic of CAMP firsthand.”

Every moment at CAMP is designed to spark imagination, laughter, and connection, offering an unforgettable experience for kids and caregivers alike. Families can spend up to an hour exploring at their own self-guided pace and can join pop-up activities led by CAMP Counselors and enjoy special surprises throughout their visit.

Across all Bluey x CAMP locations, families can shop an exclusive co-branded Bluey collection of toys and merchandise. Giftable favorites from the collection include the Bluey x CAMP Heeler Family Car Doodler, perfect for family vacations; the Bluey Ring Tower stackable wooden toy; and the Bluey and Bingo Ears Headbands, which transform little ones into their favorite Heeler.

“Our partnership with CAMP continues to show how Bluey can leap off the screen and into real-life experiences families can enjoy together,” said Natasha Spence, Events Director, Live Entertainment at BBC Studios. “Bluey’s Backyard brings the games and creativity from the series to life for fans to play.”

Bluey is loved by kids and grown-ups alike and is the #1 most-streamed title in the U.S. for both 2025 and 2024, according to Nielsen. Bluey is available to watch on Disney+, Disney Jr. and Disney Channel.

Like all CAMP experiences, Bluey x CAMP: Bluey’s Backyard will be available for a limited time, and CAMP Minneapolis will offer future immersive experience themes.

For more information, visit camp.com and follow @campstores and hashtag #BlueyxCAMP. CAMP Minneapolis opens February 14 and will be open Monday through Saturday from 10:00 a.m. to 8:00 p.m., and Sundays from 11:00 a.m. to 6:00 p.m. through March 31 with slots available every 15 minutes. Tickets are available today at https://camp.com/bluey-x-camp-minneapolis. Digital assets can be found HERE.

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About CAMP
CAMP is a Family Experience Company that brings families together through immersive adventures and experiences that inspire play. Since 2018, CAMP (The Store with The Magic Door) has delighted kids and grown-ups alike with viral toys, unforgettable events, and award-winning immersive adventures based on beloved franchises like Bluey, Gabby’s Dollhouse, PAW Patrol, Encanto, Trolls, and more. With prestigious accolades like Themed Entertainment Association’s Thea Award and The Toy Book Pulse of Play Award, CAMP is an industry leader in location-based entertainment. CAMP has eleven retail locations nationwide—Atlanta, Boston, Charlotte, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, Philadelphia, and Washington, D.C. Learn more at camp.com and follow @campstores.

About Bluey
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family holds the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

Website | Facebook | Instagram | TikTok | YouTube

About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.