Social-ICE, an annual winter tradition in downtown Rochester, MN, has been captivating locals and visitors alike since its debut in 2008. Known for transforming the Peace Plaza into a dazzling winter wonderland, this vibrant outdoor event features intricately carved ice bars, themed drinks, live music, and a festive atmosphere. Held each February, Social-ICE celebrates the season by bringing the community together for a unique blend of art, entertainment, and icy fun, making it a can’t-miss highlight of Rochester’s winter calendar.
Dates: February 7th – 8th, 2025
Times: Friday 4 pm – 10 pm & Saturday 1 pm – 10 pm
FAM JAM: Saturday, February 8th, 1 pm – 4 pm
Location:Â Social-ICE is located in downtown Rochester MN in the Peace Plaza.
6 Themed Bars
6 downtown bars will serve drinks based on past popular cocktails through the seasons. Check out the menus for each bar’s offerings before you head downtown! While enjoying your drinks find your way to the fire pits located along 1st Avenue SW to warm you up.
Chester’s Kitchen + Bar | Theme:Â Alien Encounter (A Cosmic Odyssey)
Victoria’s Ristorante + Wine Bar | Theme: Willy Wonka and the Chocolate Factory
Kathy’s Pub | Theme: Winter Wonderland
Kahler Hospitality Group (CB3 Burgers and Brews, Lord Essex Tavern and Salute! Wine Bar and More) | Theme: Northwoods Lodge
Tap House on Historic 3rd | Theme: Roaring 20s
Mill Valley Kitchen | Theme: Murder Mystery
Activities

There is a lot to see and do at Social-ICE! Fun for all ages can be found throughout the event. Don’t forget about FAM JAM on Saturday, February 8th from 1 – 4 pm for the littlest Social-ICE attendees!
Here’s a sampling of what to see and do at Social-ICE Fam Jam:
- Curling
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DJ dance party by Olmsted Medical Center
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S’mores + Fire Pits by Kraus-Anderson
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Sled dog puppies with WSU
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Art activity by Neon Green
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Mascots from UMR
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Selfie Station by Altra Federal Credit Union
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Warm beverages available for purchase
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Tons of other fun games + activities!
Music

Social-ICE brings the beats to downtown Rochester with DJs spinning music that keeps the energy high throughout the event. From vibrant sets accompanying the nightly festivities to the family-friendly grooves at Social-ICE Fam Jam, there’s something for every music lover. Sponsored by Olmsted Medical Center, Social- ICE Fam Jam on February 8th from 1-4 PM offers a lively, kid-friendly atmosphere where families can dance and enjoy the beats together, making it the perfect way to warm up on a winter afternoon.
Parking
There is plenty of parking available in downtown #rochmn! Â Many of the parking options are connected by Skyway and lead you straight to the Peace Plaza where Social-ICE is held (simply follow the signs for Peace Plaza or Shops at University Square). Â Refer to this map and the red boxes to know exactly where to park…and BONUS! Â Parking is FREE for under one hour during the day, any weekday night after 5 PM, and FREE on weekends. On-street parking is also free after 5 PM and on weekends.